Beboe is the new cannabis brand being touted by the New York Times as the Hermès of Marijuana. Their March launch party in West Hollywood certainly reinforced that description - Vanity Fair took snaps of the party’s many celebrity guests including Sharon Stone, Orlando Bloom, Justin Theroux and Rose McGowan, who is also an investor in the brand.
Founded by tattoo-artist-to-the-stars Scott Campbell and former fashion industry executive (slash former cannabis cultivator) Clement Kwan, Beboe is going for a decidedly high-end aesthetic. Through a palette of rose gold and white, everything from their website to their packaging is aimed at the sophisticated cannabis connoisseur. Even their pastilles are a mature departure from the cookies, candies and gummies so consistently touted by edibles brands.
A wide spectrum of people enjoys cannabis for a variety of reasons, hence my appreciation for an upscale brand like Beboe. Despite continuing legalization, longstanding stigmas about marijuana and those who use it endure to this day.
But it’s difficult to look at a brand like this and toss its consumer base into the “Stoner” pile. Instead, I see Beboe’s $60 single-use vaporizer in the elegant fingers of a boss headed to the train to meet her friends for dinner after work. It’s well past time for the world to embrace cannabis’ sophisticated side and Beboe gets that.
You can get Beboe products a bunch of places in SoCal, but hopefully they won’t stop there. Have you tried Beboe? What did you think?